Global brand : how to create and develop lasting brand value in the world market / by Nigel, Hollis.
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TextPublication details: New York : Palgrave Macmillan, 2008Edition: 1st edDescription: xvii, 254 p. ; ill. ; 24 cmISBN: 0230606229 (hbk.); 9780230606227 (hbk.)Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.827 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 HOL (Browse shelf(Opens below)) | Available | Acc.No. PN087425 | BCL1181 |
Total holds: 0
Includes bibliographical references (p. 239-246) and index.
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