Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / by Daniel C. Esty and Andrew S. Winston.
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TextPublication details: London : Yale University Press, 2006Edition: 1st edDescription: xv, 366 p. ; ill. ; 24 cmISBN: 9780300119978 (hbk.); 0300119976 (hbk.)Subject(s): Industrial management -- Environmental aspects | Corporations -- Environmental aspects | Business enterprises -- Environmental aspectsDDC classification: 658.4083 | Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.4083 EST (Browse shelf(Opens below)) | Available | Acc.No. PN082616 | BCL1172 |
Includes bibliographical references (p. 323-352) and index.
The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
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