Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / by Daniel C. Esty and Andrew S. Winston.

By: Esty, Daniel C [author.]Contributor(s): Winston, Andrew S [author.]Material type: TextTextPublication details: London : Yale University Press, 2006Edition: 1st edDescription: xv, 366 p. ; ill. ; 24 cmISBN: 9780300119978 (hbk.); 0300119976 (hbk.)Subject(s): Industrial management -- Environmental aspects | Corporations -- Environmental aspects | Business enterprises -- Environmental aspectsDDC classification: 658.4083
Contents:
The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.4083 EST (Browse shelf(Opens below)) Available Acc.No. PN082616 BCL1172
Total holds: 0

Includes bibliographical references (p. 323-352) and index.

The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.

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