Asian brand strategy : how Asia builds strong brands / by Martin Roll.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2006Edition: 1st edDescription: xviii, 254 p. ; ill. ; 25 cmISBN: 9781403992796 (hbk.)Subject(s): Brand name products -- Asia -- Management | Brand name products -- Asia -- MarketingDDC classification: 658.827095 Online resources: Contributor biographical information | Publisher description | Table of contents only | Sample text
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827095 ROL (Browse shelf(Opens below)) | Available | Acc.No. PN080050 | BCL1166 |
Total holds: 0
Includes bibliographical references (p. 243-248) and index.
There are no comments on this title.