Marketing strategy for the creative and cultural industries / Bonita M. Kolb.
Material type:
TextSeries: Mastering management in the creative and cultural industriesPublication details: Abingdon, Oxon ; NewYork, NY : Routledge, 2016Edition: 1st edDescription: viii, 246 p. ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138913639 (pbk.)Subject(s): Arts -- Marketing | Performing arts -- Marketing | Cultural industries -- ManagementDDC classification: 700.688
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 700.688 KOL (Browse shelf(Opens below)) | Available | PN106542 | BCL1113 |
Total holds: 0
Includes bibliographical references and index.
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