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Global marketing and advertising : understanding cultural paradoxes / by Marieke, De Mooij.

By: Mooij, Marieke De [author.]Material type: Text

TextPublication details: London : Sage Publications Inc, 2010Edition: 3re edDescription: xviii, 323 p. ; 26 cmISBN: 9781412970419 (pbk.)DDC classification: 658.802

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.802 MOO (Browse shelf(Opens below))	Available	Acc.No. PN101061		BCL1039

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Global marketing and advertising : understanding cultural paradoxes / by Marieke, De Mooij.