Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

The business marketing course : managing in complex networks / David Ford ... [et al.].

Contributor(s): Ford, David, 1944-Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2006Edition: 2nd edDescription: xvi, 271 p. : ill. ; 24 cmISBN: 9789470034507 (pbk.)Subject(s): Marketing | Marketing -- Management | Business networks -- ManagementDDC classification: 658.8 Online resources: Table of contents | Contributor biographical information | Publisher description
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.8 FOR (Browse shelf(Opens below)) Available PN082501 BCL1019
Total holds: 0

Includes bibliographical references and index.

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