Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

The marketing manifesto / David Hood.

By: Hood, David JMaterial type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2013Edition: 1st edDescription: xvii, 194 p. : ill. ; 23 cmISBN: 9780749468521 (pbk.)Subject(s): Marketing | Customer relationsDDC classification: 658.8
Contents:
The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization: humanity strikes back! -- Digital fortress: permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds-- where the hell is marketing? -- Marketing leadership: it is time to step up to the mark.
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.8 HOO (Browse shelf(Opens below)) Available PN108071 BCL974
Total holds: 0

Includes index.

The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization: humanity strikes back! -- Digital fortress: permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds-- where the hell is marketing? -- Marketing leadership: it is time to step up to the mark.

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