Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.
Material type:
TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., 2007Edition: 1st edDescription: xv, 332 p. : ill. ; 24 cmISBN: 9780137060863 (pbk.)Subject(s): Government productivity | Public administration -- Citizen participation | Administrative agencies -- ManagementDDC classification: 352.748 Online resources: Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 352.748 KOT (Browse shelf(Opens below)) | Available | PN095376 | BCL971 |
Total holds: 0
Includes bibliographical references (p. 291-308) and index.
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