Savitribai Phule Pune University, Pune

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Customer experience : future trends and insights / Colin Shaw, Qaalfa Dibeehi, Steven Walden.

By: Shaw, Colin, 1958-Contributor(s): Dibeehi, Qaalfa | Walden, StevenMaterial type: TextTextPublication details: Houndmills, Basingstoke Hampshire ; New York : Palgrave Macmillan, 2010Edition: 1st edDescription: xvii, 199 p. : ill. ; 24 cmISBN: 9780230247819 (hbk.)Subject(s): Customer relations -- ManagementDDC classification: 658.812
Contents:
Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.812 SHA (Browse shelf(Opens below)) Available PN097873 BCL883
Total holds: 0

Includes bibliographical references (p. 187) and index.

Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.

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