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Handbook of marketing / edited by Barton Weitz and Robin Wensley.

Contributor(s): Weitz, Barton A | Wensley, Robin, 1944-Material type: Text

TextPublication details: London ; Thousand Oaks ; New Delhi : SAGE Publications, 2002Edition: 1st edDescription: xix, 582 p. ; ill. ; 25 cmISBN: 1412921201 (pbk.); 9781412921206 (pbk.)Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.8 WEI (Browse shelf(Opens below))	Available	PN081124		BCL872

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Includes bibliographical references and index.

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Handbook of marketing / edited by Barton Weitz and Robin Wensley.