Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.

By: Groucutt, JonContributor(s): Leadley, Peter, 1943- | Forsyth, PatrickMaterial type: TextTextPublication details: London ; Sterling, VA : Kogan Page, 2004Edition: 1st edDescription: xviii, 540 p. ; ill. ; 25 cmISBN: 0749441143 (pbk.); 9780749441142 (pbk.)Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Contributor biographical information
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.8 GRO (Browse shelf(Opens below)) Available PN074052 BCL871
Total holds: 0

Includes bibliographical references (p. [521]-530) and index.

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