Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.
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TextPublication details: London ; Sterling, VA : Kogan Page, 2004Edition: 1st edDescription: xviii, 540 p. ; ill. ; 25 cmISBN: 0749441143 (pbk.); 9780749441142 (pbk.)Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Contributor biographical information
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8 GRO (Browse shelf(Opens below)) | Available | PN074052 | BCL871 |
Total holds: 0
Includes bibliographical references (p. [521]-530) and index.
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