Emotion and reason in consumer behavior / Arjun Chaudhuri.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006Edition: 1st edDescription: xv, 165 p. : ill. ; 23 cmISBN: 9780750679763 (pbk.)Subject(s): Consumer behavior | Consumer behavior -- Psychological aspectsDDC classification: 658.8342 Online resources: Publisher description | Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8342 CHA (Browse shelf(Opens below)) | Available | PN083198 | BCL788 |
Total holds: 0
Includes bibliographical references and index.
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