The influence agenda : a systematic approach to aligning stakeholders in times of change / Mike Clayton.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2014Edition: 1st edDescription: xiv, 258 p. ; Illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137355843Subject(s): Organizational change -- Management | Influence (Psychology)DDC classification: 658.406 Online resources: Publisher description | Table of contents only | Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.406 CLA (Browse shelf(Opens below)) | Available | PN105328 | BCL684 |
Includes bibliographical references and index.
Why you need The influence agenda -- The origin of stakeholders -- The process is trivial: the implementation is not -- Who are your stakeholders? -- More than just power: analysing your stakeholders -- What are you doing? Crafting your message -- Gentle persuasion: soft power -- Hidden power: behavioural economics -- A dozen reasons why you're wrong: handling resistance -- Your influence agenda: campaign planning -- Making it work: campaign management -- A call to action.
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