Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Creative problem solving for managers : developing skills for decision making and innovation / Tony Proctor.

By: Proctor, TonyMaterial type: TextTextPublication details: London ; New York : Routledge, Taylor and Francis Group, 2010Edition: 3rd edDescription: xvii, 330 p. ; ill. ; 26 cmISBN: 9780415551106 (pbk.)Subject(s): Problem solving | Decision making | ManagementDDC classification: 658.403
Contents:
Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm-breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer-assisted creative problem solving.
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Includes bibliographical references and index.

Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm-breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer-assisted creative problem solving.

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