Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Management and creativity : from creative industries to creative management / Chris Bilton with a forwarded by Lord Puttnam.

By: Bilton, ChrisMaterial type: TextTextPublication details: Malden, MA : Blackwell Publishing, 2007Edition: 1st edDescription: xxiii, 190 p. ; 25 cmISBN: 9781405119962 (pbk.)Subject(s): Management | Creative ability in businessDDC classification: 658.4063 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.4063 BIL (Browse shelf(Opens below)) Available PN082255 BCL655
Total holds: 0

Includes bibliographical references (p. [176]-185) and index.

Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.

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