Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2012Edition: 1st edDescription: x, 172 p. : ill. ; 24 cmISBN: 9780749463250 (pbk.)Subject(s): Product management | Branding (Marketing) | Customer relationsDDC classification: 658.4063
Contents:
Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.4063 IND (Browse shelf(Opens below)) | Available | PN101565 | BCL639 |
Total holds: 0
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Includes bibliographical references and index.
Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
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