Market-led strategic change : transforming the process of going to market / Nigel F. Piercy.
Material type:
TextPublication details: London ; New York : Routledge, Taylor & Francis Group, 2009Edition: 4th edDescription: xviii, 551 p. ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781856175043 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8 PIE (Browse shelf(Opens below)) | Available | PN090998 | BCL583 |
Total holds: 0
Includes bibliographical references and index.
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