Brand royalty : how the world's top 100 brands thrive & survive / by Matt Haig.
Material type:
TextPublication details: London ; New Delhi : Kogan Page, 2004Edition: 1st edDescription: vi, 314 p. ; 22 cmISBN: 0749444398 (pbk.); 9780749444398 (pbk.)Subject(s): Brand name products -- Management | Brand name productsDDC classification: 658.827 Online resources: Publisher description | Table of contents | Contributor biographical information
Contents:
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 HAI (Browse shelf(Opens below)) | Available | EAB School-1534 | EBS114 |
Total holds: 0
Includes bibliographical references (p. [319]-320) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands.
There are no comments on this title.