The search : how Google and its rivals rewrote the rules of business and transformed our culture / by John Battelle.
Material type:
TextPublication details: New York : Portfolio, Penguin Group, 2005Edition: 1st edDescription: 311 p. ; ill. ; 24 cmISBN: 1591840880 (pbk.); 9781591840886 (pbk.)Other title: Google and its rivals changed everythingSubject(s): Google (Firm) | Google | Internet industry -- United States | Web search engines | Internet searching | Information society -- United StatesDDC classification: 338.761025040973 Online resources: Table of contents | Contributor biographical information | Publisher description | Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 338.761025040973 BAT (Browse shelf(Opens below)) | Available | EAB School-1830 | EBS113 |
Includes bibliographical references (p. [287]-299) and index.
The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.
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