Inside campaigns : elections through the eyes of political professionals / William J. Feltus, Washington Media Scholars Foundation, Kenneth M. Goldstein, University of San Francisco, Matthew Dallek, George Washington University.
Material type:
TextPublication details: Thousand Oaks, California ; London ; New Delhi : CQ Press, an Imprint of SAGE Publications, Inc., 2019Edition: 2nd edDescription: xviii, 347 p. : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781544316741 (pbk.)Subject(s): Campaign management -- United StatesDDC classification: 324.70973 | Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 324.70973 FEL (Browse shelf(Opens below)) | Available | JKRC 19-20 | SSE259 |
Previous edition: 2017.
Includes index.
Preface -- Acknowledgments -- List of Tables, Figures, and Boxes -- 1. Losing and winning: The craft and science of political campaigns -- 2. Political math -- 3. Political historian and data scientist: Charting a path to victory through information and analysis -- 4. Entrepreneur and chief financial officer: Launching and sustaining the campaign -- 5. Team builder: Embracing the personal side of politics -- 6. Ideologist and policy wonk: Standing for something -- 7. Marketing maven: Reaching the campaign's target voter audiences -- 8. Producer and stage manager: Creating and presenting the campaign's messages -- 9. Spinmeister: Navigating the news landscape -- 10. Field general: Waging the war on the ground -- 11. Strategy enforcer and team builder: Keeping a day-to-day focus on the long-term path to victory -- 12. Candidate caretaker and confidant: Handling details and building trust.
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