MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02662cam a22003858i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23387682 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260105140020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231116s2024 enk b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2023046921 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032881393 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
23387682 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
JKRC |
| Modifying agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10820954 |
| Edition number |
23 |
| Item number |
JET.J |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jethwaney, Jaishri. |
| Relator term |
author. |
| 9 (RLIN) |
36880 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
Cult of beauty : |
| Remainder of title |
gender discourse in Indian advertising / |
| Statement of responsibility, etc. |
by Jaishri Jethwaney. |
| Medium |
English. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc. |
Routledge Taylor & Francis Group, |
| Date of publication, distribution, etc. |
2024. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2402 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
147 p. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
1295.00 |
| Currency code |
Rupees |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women's portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman's classic book 'Gender Advertisements', it traces the journey of three decades, beginning the 1990s - the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB. This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
India. |
| 9 (RLIN) |
36881 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women |
| Geographic subdivision |
India. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Womens Studies |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Jethwaney, Jaishri. |
| Title |
Cult of beauty |
| Place, publisher, and date of publication |
New York : Routledge, 2024 |
| International Standard Book Number |
9781032613604 |
| Record control number |
(DLC) 2023046922 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Edition |
23 |
| Suppress in OPAC |
No |