MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03549cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22984634 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250225135542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230223s2023 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022056471 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032160924 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
JKRC |
| Modifying agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23/1 |
| Edition number |
23 |
| Item number |
PAC.D |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pacheco, Dan. |
| Relator term |
Author. |
| 9 (RLIN) |
31476 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Experimenting with emerging media platforms : |
| Remainder of title |
Field testing the future / |
| Statement of responsibility, etc. |
by Dan Pacheco. |
| Medium |
English. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge Taylor & Francis Group, |
| Date of publication, distribution, etc. |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 199 p. |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Who can predict the future? -- Change theories -- Initiating your field test -- Open source technologies -- XR and The Metaverse -- AR -- Conducting your field test -- 360 photo and video -- Photogrammetry -- Data, AI, automation and bots -- Autonomous flying cameras -- Field testing the future -- Afterword: the edge of innovation. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Experimenting with Emerging Media Platforms teaches students in media tracks - journalism, advertising, film and public relations - how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarise yourself with current technology including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years' experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation and Media Startups. For additional resources, please see the companion website: https://www.emergingmediaplatforms.com/"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Technological innovations. |
| 9 (RLIN) |
20238 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
Technological innovations. |
| 9 (RLIN) |
31477 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks. |
| 9 (RLIN) |
31478 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
20383 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Routledge Taylor & Francis Group, |
| Relator term |
Publisher. |
| 9 (RLIN) |
31443 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Edition |
23 |
| Suppress in OPAC |
No |