Advertising and promotions: an integrated brand approach (Record no. 350700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220101s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517383 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Jayakar Knowledge Resource Centre |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Advertising and promotions |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotions: an integrated brand approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage learning |
| Place of publication, distribution, etc. | Andover |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli,710p p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Adevertising-brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jayakar Knowledge Resource Centre | Jayakar Knowledge Resource Centre | 650.00 | X:513 P2 | 494043 | 14/01/2022 | Books |