Foundations of advertising theory & practice (Record no. 256705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211230s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7040-729-x |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Jayakar Knowledge Resource Centre |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S A |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundations of advertising theory & practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | HImalaya |
| Place of publication, distribution, etc. | Bombay |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [10],470p p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jayakar Knowledge Resource Centre | Jayakar Knowledge Resource Centre | 110.00 | M2:(X:513) L7(M4) | 379403 | 12/01/2022 | Books | TB |