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Impact of Sales Promotion on Brand Loyalty of Selected FMCG Products on Consumers in Maharashtra

Kumar, Mrityunjay

Impact of Sales Promotion on Brand Loyalty of Selected FMCG Products on Consumers in Maharashtra Kumar, Mrityunjay - Pune Savitribai Phule Pune University 2019

Subjects--Index Terms: "Sales Promotion, Brand Loyalty, FMCG"

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Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Impact of Sales Promotion on Brand Loyalty of Selected FMCG Products on Consumers in Maharashtra