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Marketing 4.0: moving from traditional to digital

Kotler, Philip

Marketing 4.0: moving from traditional to digital - 1st - New Delhi Wiley 2017 - xix, 184p p.

ISBN: 978-81-265-6693-8

Subjects--Index Terms: Marketing

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Savitribai Phule Pune University, Pune

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Marketing 4.0: moving from traditional to digital