Normal view MARC view ISBD view

Marketing communications: theory and practice

Kumar, Niraj

Marketing communications: theory and practice - 1st - Mumbai Himalaya Publishing 1998 - 6,447p p.

ISBN: 81-7493-342-5

Subjects--Index Terms: Communication in management

Print
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Marketing communications: theory and practice