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Marketing management: Planning, implimentation and control :Global perspective Indian context

Ramaswamy, V

Marketing management: Planning, implimentation and control :Global perspective Indian context - 3rd - Delhi Macmillan India Ltd 2007 - xxxv, 738 p.

ISBN: 978-0333-9371

Subjects--Index Terms: Marketing - Management

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Savitribai Phule Pune University, Pune

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Marketing management: Planning, implimentation and control :Global perspective Indian context